Black & Global’s “GlobalBiz Readiness Checklist” will help you prepare to enter the U.S. market.

 

Review the list to find out if your business is ready to identify new opportunities in the U.S. market, from accessing resources to expanding your export potential.

 

If you find your business isn’t quite ready, don’t worry— Black&Global is here to assist you every step of the way.

However, if you’re prepared to seize the opportunities, Black&Global will guide you towards success in the U.S. market. 

Let’s get started….

1. PART ONE – FOUNDATIONAL DOCUMENTS – Administrative

Show you are a functioning business, have registered with the appropriate authority, and have the stability to take your products or services to the U.S. market.

 Certificate of Registration in your country

 Business website

 

 

2. PART TWO – DEFINE YOUR IDEAL U.S. CUSTOMER AVATAR

Decide who you want to buy your products or services in the U.S. market. This could be individual consumers, distributors, organizations, government, private companies, or a combination.

 Identified buyer(s)

 

 

 

3. PART THREE – CRAFT YOUR U.S. MARKETING MESSAGE

Check that your marketing message appeals to the U.S. audience. If it does, that’s great! If not, you will need an international message for U.S consumers.

 U.S.-targeted marketing message

 Marketing for a U.S audience

 

 

 

4. PART FOUR – FOUNDATIONAL DOCUMENTS – Marketing

 

Your foundational marketing documents for the U.S. audience should include universal terms, your

marketing message, recognized references (no non-industry acronyms), and be informative. Also, include contact information on every document.

 One Page Flyer

 Founder/CEO Bio

 Capabilities Statement

 Pitch Deck

 Video Presentation (2 to 3 minutes)

 

 

Finished your checklist and checked every box?

Congratulations! Sounds like you may be prepared to enter into the U.S. market!